Heritage Pools, LLC
Heritage Pools has been a ongoing project for several years. With the newest release of wordpress 5 came the gutenberg editor. This allows for a more modular approach built into wordpress core. With this new feature, we decided to leverage all the latest and greatest wordpress has to offer for a redevelopment.
We were able to significantly reduce the size of the code base by using repeatable custom gutenberg blocks.
The redevelopment resulted in a lightweight, optimized site. After launch, Heritage Pools, LLC saw an 20% lift in organic traffic.